The GEO library
Learn how brands win AI answers
Guides and research on generative engine optimization: measuring AI share of voice, winning AI Overview citations, and earning visibility in ChatGPT, Gemini and Claude answers.
What is Generative Engine Optimization (GEO)? A practical guide for brands
GEO is the practice of earning visibility inside AI-generated answers. What it is, how it differs from SEO and AEO, and the five moves that actually work.
Read the guideHow to measure your brand's share of voice in AI answers
Rank tracking doesn't work on ChatGPT. Here is the measurement framework we use: a fixed prompt set, scheduled engine runs, and three metrics that trend.
Read the guideHow to get your site cited in Google AI Overviews
AI Overviews compress the front page into one answer, and the citation is the new #1. How citations are chosen and the page patterns that win them.
Read the guideWhat makes a great SEO, AEO and GEO platform — and how to tell before you buy
What separates a real AI-search platform from a dashboard: one warehouse, a real engine cadence, honest metering, Arabic coverage and an action layer.
Read the guideBring your SEO data into ChatGPT with MCP
MCP lets assistants query live systems. What that unlocks for search teams — visibility pulls, competitor reads, grounded cross-checks — done safely.
Read the guideHow to run an AI visibility audit (step by step)
Four checks: do engines know you, pick you, cite you — and can they read you at all. The exact audit sequence, runnable by hand at pilot scale in an afternoon.
Read the guideAI shopping answers: how to get your products recommended
Assistants recommend products they can read and verify: feed hygiene, product-level naming, corroborating reviews and answer-shaped category content.
Read the guideCompetitor analysis in AI search: find who's winning your prompts
Your competitor list is whatever the answers say it is. Four reads: mention share, rank head-to-heads, new-entrant alerts and citation ownership.
Read the guidePrompt tracking: build the prompt set that measures your category
Your prompt set is the new keyword portfolio. How to build it from real buyer questions, size it per market and language, and keep it stable enough to trend.
Read the guideAI search in Arabic: the GCC visibility gap almost nobody is measuring
Arabic AI answers aren't translations of English ones — different answers, different winners. Why Arabic is the highest-leverage GEO surface in the GCC.
Read the guideHow to track your brand mentions in ChatGPT
Rank trackers can't read conversations. The ChatGPT tracking loop: a fixed prompt set, scheduled real-engine runs, and mention, rank and sentiment per answer.
Read the guideZero-click search in the AI era: where the clicks went and what to measure now
More searches end on the answer — no click, no session. Why influence moved upstream, and the presence metrics that replace traffic as the scoreboard.
Read the guideHow to structure content so LLMs can quote it
Engines quote fragments, not pages. The structural rules that survive chunking: self-contained sections, answer-first paragraphs, real HTML, no JS-only content.
Read the guideEntity SEO: define your brand so LLMs stop guessing
LLMs don't leave blanks — an undefined brand gets an improvised one. The five-step entity playbook: canonical description, repetition, markup, corroboration.
Read the guideAnswer engine optimization (AEO): the 12-point on-page checklist
AEO makes pages quotable by AI. The 12-point pass: answer-first paragraphs, question headings, liftable structure, honest markup and entity consistency.
Read the guideGEO vs SEO: what changes, what stays, and how to run both
SEO earns rankings; GEO earns mentions inside AI answers. What transfers, what's new — entity work, prompt sets, answer metrics — and how one team runs both.
Read the guideSee these metrics on your own brand
The free AI-visibility audit runs your brand through real engine answers — share of voice, answer rank and AI Overview citations — reviewed by a human before it reaches your inbox.
Get your free audit