Category guide · verified 28 September 2026
AI search visibility tools compared
The main AI search visibility platforms are Profound, Peec AI, Otterly.AI and Search Genie. They all track how AI assistants name your brand, and they differ most in three places: whether a price is published at all, how many prompts and engines each plan covers, and whether the tool does anything about what it finds. This page compares them from their own public pages, with the date each was read.
What does each tool cost, and what do you get?
Entry price and prompt allowances only — the dimension buyers shortlist on. The detail, and the caveats, are in the per-tool comparisons below.
| Tool | Entry price | Prompts per tier | Note |
|---|---|---|---|
| Profound | Free 7-day trial, then custom | 50 on the trial; custom on Enterprise | No monthly price published. |
| Peec AI | $95 / mo | 50 / 150 / 350, then custom | Daily tracking on every published plan. |
| Otterly.AI | $29 / mo | 15 / 100 / 400, Enterprise from 1,000 | 15% off annual billing. |
| Search Genie | $99 / mo | 50 / 150 / 600 | Free evidence-labelled audit before you buy. |
Competitor figures are as listed on tryprofound.com/pricing, peec.ai/pricing and otterly.ai/pricing on 28 September 2026. Search Genie figures come from our own pricing page. A tier count is not a like-for-like comparison: the plans bundle different things.
Is Profound the right choice?
Profound describes itself as an AI Marketer — an agent-driven platform for AI search analytics, agent analytics and marketing workflows — and sells to enterprise AEO, content and PR teams, with solution pages for travel, retail and pharmaceuticals.
Where Profound wins
- The widest published engine list of the three: Enterprise lists capability for ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search.
- Agent Analytics tracks AI-sourced traffic across unlimited domains, with listed integrations for Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, Vercel and WordPress.
- Enterprise procurement is well covered: SSO/SAML, SOC 2, an API, all-time history and a dedicated-specialist support option with a 24-hour SLA.
Facts in this section are as listed on tryprofound.com/pricing on 28 September 2026. Vendors change their pricing — check the source before you decide.
Is Peec AI the right choice?
Peec AI positions itself as AI search analytics for marketing teams and SEO agencies, states it is trusted by 3000+ brands and agencies, and sells separate brand and agency pricing.
Where Peec AI wins
- The broadest model choice of the three at the top tier: up to 13 LLM models tracked on Enterprise, with the plan tiers letting you choose which three models run.
- Daily tracking frequency on every published plan, including the $95 Starter.
- A real AI shopping module: product catalogues can be pulled from Shopify or uploaded as CSV — including from Google Merchant Center — with SKU-level visibility, position and win rate.
Published plans
- Starter$95 / mo
- Pro$245 / mo
- Advanced$495 / mo
- EnterpriseCustom
Facts in this section are as listed on peec.ai/pricing on 28 September 2026. Vendors change their pricing — check the source before you decide.
Is Otterly.AI the right choice?
Otterly.AI sells prompt research, AI search analytics and AI search optimisation, with solution pages for agencies and marketing teams, and offers a self-serve free trial.
Where Otterly.AI wins
- The lowest published entry price of the three at $29 per month, with 15% off annual billing and a self-serve free trial.
- Four AI search engines tracked on every plan — ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot — with Claude, Google AI Mode and Gemini available as add-ons.
- Multi-country support listed as 50+ on every tier, including the cheapest.
Published plans
- Lite$29 / mo ($25 billed annually)
- Standard$189 / mo
- Premium$489 / mo
- EnterpriseCustom — from 1,000 search prompts
Facts in this section are as listed on otterly.ai/pricing on 28 September 2026. Vendors change their pricing — check the source before you decide.
Where does Search Genie fit?
Search Genie is the option built for brands selling in the Gulf. It publishes self-serve pricing from $99 per brand per month, measures Arabic and English as equals, and joins AI answers to your own Google Search Console, GA4 and Merchant Center data instead of treating them as separate products.
Built for the GCC, in Arabic and English
Markets, keyword research and generated content are Arabic-first where the market is: Saudi Arabia, the UAE, Egypt and Lebanon, with Arabic-hardened search filters rather than an English pipeline with a translation layer bolted on.
A free audit that shows its evidence
The free AI-visibility audit runs real engine answers and real search data for your domain and labels where every line came from, so you can check it. No sign-up call, no demo gate — the report arrives by email.
Google Merchant Center joined to AI answers
Product-feed diagnostics — GTIN and variant health, disapprovals, availability — sit in the same workspace as the AI-answer tracking, so a product that AI shopping answers skip can be traced back to the feed row that caused it.
Fixes you can publish, not just a dashboard
Approved title, meta and FAQ changes can be applied to your live pages through one script tag, and rolled back the same way, so a recommendation does not have to wait on a developer sprint to become a live change.
Your data inside ChatGPT and Claude
Search Genie runs its own Model Context Protocol server, so ChatGPT, Claude and other MCP clients can query your workspace directly — share of voice, organic performance, keyword research — instead of you exporting a CSV first.
Where we are weaker: we check tracked prompts on ChatGPT, Gemini and Claude with engines rotating per scheduled check, so if you need nine engines on every prompt, or SOC 2 and SSO/SAML on the contract today, Profound covers more of that list. See the full Search Genie pricing page for what each plan actually includes.
How should you choose between them?
Pick the shortest list of things you will genuinely act on, then buy the tool that does those well. In practice four questions settle most shortlists.
- Which languages and markets do your buyers actually search in? A tool that measures only English will report a clean dashboard while half your demand is invisible.
- Do you need the answer joined to your own search data? AI share of voice on its own cannot tell you whether the pages being cited are yours.
- Who does the work after the finding? Some tools stop at a recommendation; others generate the content and publish the change.
- Can you see a price? A quote-only vendor is not automatically worse — but budget approval is slower, and you cannot compare what you cannot see.
Our vendor-neutral version of this, written before these comparison pages existed, is what makes a great SEO, AEO and GEO platform.
AI visibility tools: FAQ
What is an AI search visibility tool?+
Which AI visibility tool is cheapest?+
Which one is best for Arabic and GCC markets?+
Do any of them connect to Google Search Console or Merchant Center?+
Can I try one before buying?+
How current are the facts on this page?+
Keep reading
Benchmark your brand before you buy any of them
The free AI-visibility audit shows how AI answers treat your brand today, with the evidence behind every line — a real baseline to judge any tool on this page against.