Comparison · verified 28 September 2026
Search Genie vs Profound
Profound and Search Genie both track how AI assistants describe and recommend your brand, but they are sold to different buyers. Profound publishes a free 7-day trial and a custom-priced Enterprise plan reached through a demo; Search Genie publishes three self-serve monthly prices and is built for brands selling in the GCC in Arabic and English.
How do Search Genie and Profound differ?
Profound describes itself as an AI Marketer — an agent-driven platform for AI search analytics, agent analytics and marketing workflows — and sells to enterprise AEO, content and PR teams, with solution pages for travel, retail and pharmaceuticals.
| Question | Profound | Search Genie |
|---|---|---|
| Is there a price you can see without talking to sales? | Free 7-day trial, then Enterprise at a custom price. No monthly price is published. | Three monthly prices published on /pricing ($99 / $399 / $1,499), bought self-serve by card. |
| How long does the free tier last? | The Trial runs 50 prompts daily for 7 days, then stops. | The free audit is a one-off report, and the paid plans are month to month with no minimum term. |
| Does it work in Arabic for Gulf markets? | The Trial lists 1 language and 1 region; Enterprise lists custom languages and regions. No Arabic-specific capability is described on the pricing page. | Arabic and English across Saudi Arabia, the UAE, Egypt and Lebanon, with Arabic-hardened keyword filters and Arabic content output. |
| Does it join classic Google search data to AI answers? | Agent Analytics covers AI-sourced traffic; Google Analytics is a listed integration. | Search Console, GA4 and Merchant Center are connected per workspace, and organic performance sits beside AI share of voice. |
| Can it publish the fix? | Not described on the pages we read. | Approved title, meta and FAQ changes can be applied to live pages through one script tag, with rollback. |
| Can an AI assistant query it directly? | Enterprise lists API access. | An MCP server for ChatGPT, Claude and other MCP clients, plus a REST/API key path. |
Facts in this section are as listed on tryprofound.com/pricing on 28 September 2026. Vendors change their pricing — check the source before you decide.
What does Profound cost?
These are the plans Profound publishes, copied from their pricing page rather than summarised. Where a plan is quoted rather than priced, we say so instead of guessing a number.
Trial
Free- 50 unique prompts, run daily for 7 days
- ChatGPT, Gemini and Google AI Overviews
- 1 language, 1 region
- Limited AI Marketer credits; recommended prompt set, not editable
- No history, no exports, no API, no SSO
- Unlimited seats
Enterprise
Custom — "Tailored packages"- Up to 9 answer engines tracked
- Custom languages and regions; daily prompt frequency
- All-time history, CSV and JSON exports, API access
- ChatGPT Shopping included
- Dedicated support options and SSO/SAML, SOC 2 compliance
- Unlimited seats; Agents billed on a credit model
Facts in this section are as listed on tryprofound.com/pricing on 28 September 2026. Vendors change their pricing — check the source before you decide.
What does Search Genie cost?
Search Genie publishes three self-serve monthly prices per brand — Starter $99, Growth $399, Enterprise $1,499 — with unlimited seats on every plan and no automatic overage charges. Multi-brand Portfolio terms are quoted separately.
The full breakdown, including markets, tracked prompts, refresh cadence and the AI connector, is on the Search Genie pricing page.
Where is Profound stronger?
Profound is a serious product and there are jobs it does better than we do. If one of these is the job you are hiring for, buy theirs.
- The widest published engine list of the three: Enterprise lists capability for ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search.
- Agent Analytics tracks AI-sourced traffic across unlimited domains, with listed integrations for Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, Vercel and WordPress.
- Enterprise procurement is well covered: SSO/SAML, SOC 2, an API, all-time history and a dedicated-specialist support option with a 24-hour SLA.
- Dedicated solution pages for AEO, content, PR and agency teams, and for travel, retail and pharmaceutical industries.
Facts in this section are as listed on www.tryprofound.com on 28 September 2026. Vendors change their pricing — check the source before you decide.
Where is Search Genie stronger?
Five things Search Genie does that are not marketing positioning — they are shipped surfaces you can use on day one.
Built for the GCC, in Arabic and English
Markets, keyword research and generated content are Arabic-first where the market is: Saudi Arabia, the UAE, Egypt and Lebanon, with Arabic-hardened search filters rather than an English pipeline with a translation layer bolted on.
A free audit that shows its evidence
The free AI-visibility audit runs real engine answers and real search data for your domain and labels where every line came from, so you can check it. No sign-up call, no demo gate — the report arrives by email.
Google Merchant Center joined to AI answers
Product-feed diagnostics — GTIN and variant health, disapprovals, availability — sit in the same workspace as the AI-answer tracking, so a product that AI shopping answers skip can be traced back to the feed row that caused it.
Fixes you can publish, not just a dashboard
Approved title, meta and FAQ changes can be applied to your live pages through one script tag, and rolled back the same way, so a recommendation does not have to wait on a developer sprint to become a live change.
Your data inside ChatGPT and Claude
Search Genie runs its own Model Context Protocol server, so ChatGPT, Claude and other MCP clients can query your workspace directly — share of voice, organic performance, keyword research — instead of you exporting a CSV first.
Three of these have a longer explainer: why Arabic and English AI answers differ across the GCC, how product feed data shapes AI shopping answers and what connecting your SEO data to ChatGPT with MCP looks like.
Which one should you choose?
Choose Profound if…
Choose Profound if you are a large, mostly English-language brand that needs the broadest engine coverage, agent-driven marketing workflows, AI-traffic attribution across many domains, and enterprise procurement (SSO/SAML, SOC 2) — and you are comfortable buying through a demo and a custom quote.
Choose Search Genie if…
Choose Search Genie if you sell in the Gulf, need Arabic and English measured properly, want Google Search Console, GA4 and Merchant Center in the same view as your AI answers, and would rather see a price, run a free audit and start this week.
Search Genie vs Profound: FAQ
How much does Profound cost?+
Which AI engines does each product track?+
Is Search Genie a Profound alternative for enterprises?+
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Compare them on your own brand
The free AI-visibility audit runs real engine answers for your domain and shows its evidence, so you can judge any of these tools against a result you can check.