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Free tools for SEO, AEO and GEO

Three free tools that answer the questions every AI-search project starts with: can the assistants read your site, do they have a map of it, and do they have machine-readable facts about who you are. Each one runs in your browser — nothing you paste is sent anywhere.

The tools

Pick the one that matches the file you are fixing. All three are free, unlimited, and need no sign-up.

llms.txt generatorTurn a name, a summary and your key URLs into a valid llms.txt you can upload today. Runs in your browser.Open the tool AI crawler checkerPaste a robots.txt and see, per crawler, whether ChatGPT, Claude, Perplexity, Gemini and Apple can read the page — and which line decided it.Open the tool Schema (JSON-LD) generatorBuild Organization, LocalBusiness or FAQPage JSON-LD, see what is missing, and open it straight in Google's Rich Results Test.Open the tool

How the three fit together

An assistant can only recommend a brand it can reach, map and describe. Each tool covers one of those three.

Reach — can the crawler open the page?: Search and user-fetch crawlers such as OAI-SearchBot, Claude-SearchBot and PerplexityBot obey robots.txt. One inherited Disallow is enough to take a brand out of every AI answer that would have cited it. The AI crawler checker tells you which rule is deciding, line by line.
Map — does it know which pages matter?: An llms.txt is a short markdown index of the pages you want quoted, without the navigation, cookie banners and scripts a crawler otherwise has to wade through. The llms.txt generator writes a valid one from a name, a summary and your URLs.
Describe — are the facts machine-readable?: Organization and LocalBusiness JSON-LD, with two or more sameAs profiles, is how an engine decides that the brand on your page and the entity in its graph are the same thing. The schema generator builds it and tells you what is still missing.

The background to all three is in the GEO library, the by-hand version of the same checks is how to run an AI visibility audit, and the measured version is the free AI-visibility audit.

Frequently asked questions

Are these tools really free?

Yes. There is no account, no email gate and no usage limit. They run as JavaScript inside your own browser, so they cost us nothing to serve and there is nothing to charge for.

Is anything I paste sent to Search Genie?

No. The llms.txt generator, the AI crawler checker and the schema generator all compute their output locally in the page. Nothing you type is uploaded, logged or stored, and the pages make no network request while you use them.

What is the difference between these tools and the free audit?

These tools each answer one question about one file you already control. The free brand audit runs live searches in your market, reads your site the way a crawler does, and reports what it measured with the evidence attached. The tools are instant; the audit is emailed to you after you confirm your address.

Do I need to be a developer to use them?

No. Each tool takes plain text in and gives you a file or a block of markup out, with an explanation of what every line does. Uploading the file or pasting the markup into your page is the only step that touches your site, and your developer or CMS can do that in minutes.

Want the same checks run on your whole site?

The free brand audit measures your Google rankings, Google AI Overview citations, structured data, AI crawler access, Arabic coverage and real-user speed — and emails you the evidence.

What the free audit checks