Comparison · verified 28 September 2026
Search Genie vs Otterly.AI
Otterly.AI is the cheapest way onto this list — $29 a month for 15 tracked prompts — and is built as a focused AI-search rank tracker with a generous engine list. Search Genie costs more at entry and does more per brand: Google Search Console, GA4 and Merchant Center data, Arabic-first GCC markets, content generation and page fixes you can publish.
How do Search Genie and Otterly.AI differ?
Otterly.AI sells prompt research, AI search analytics and AI search optimisation, with solution pages for agencies and marketing teams, and offers a self-serve free trial.
| Question | Otterly.AI | Search Genie |
|---|---|---|
| What is the cheapest way in? | $29 / mo for 15 search prompts, or $25 / mo billed annually. | A free audit with no card, then $99 / mo for 50 tracked prompts with Google data, content and reports included. |
| How many prompts do you get per dollar? | 15 / 100 / 400 prompts at $29 / $189 / $489, with Enterprise from 1,000. | 50 / 150 / 600 tracked prompts at $99 / $399 / $1,499, checked every 2 days on Starter and daily above it. |
| Does it connect your own Google data? | A Looker Studio connector and Agent Analytics for AI-sourced traffic. | Search Console, GA4 and Merchant Center connect per workspace and feed the same reports. |
| Is Arabic a first-class market? | Multi-country support (50+) is listed; no Arabic-specific capability is described. | Arabic and English across Saudi Arabia, the UAE, Egypt and Lebanon, with Arabic-hardened keyword filters and Arabic content output. |
| What happens after it finds a gap? | Recommendations (3 per week on Lite, unlimited above) and a GEO audit. | Recommendations become work: generated page copy and FAQs, blog drafts, and approved title/meta/FAQ changes you can publish to a live page and roll back. |
| Can an AI assistant query it directly? | MCP access from the Standard plan, with published monthly request limits. | An MCP server for ChatGPT, Claude and other MCP clients, included from the Growth plan. |
Facts in this section are as listed on otterly.ai/pricing on 28 September 2026. Vendors change their pricing — check the source before you decide.
What does Otterly.AI cost?
These are the plans Otterly.AI publishes, copied from their pricing page rather than summarised. Where a plan is quoted rather than priced, we say so instead of guessing a number.
Lite
$29 / mo ($25 billed annually)- 15 search prompts
- Tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Claude, Google AI Mode and Gemini as paid add-ons
- Unlimited team members, daily tracking frequency
- 1 workspace, 3 recommendations per week
- Multi-country support (50+), 1,000 GEO audits per month
Standard
$189 / mo- 100 search prompts (add 100 more for $99)
- API access, MCP access and Agent Analytics
- Unlimited workspaces and unlimited recommendations
- 5,000 GEO URL audits, 2,000 API requests and 2,000 MCP requests per month
- Google Looker Studio connector
Premium
$489 / mo- 400 search prompts
- 10,000 GEO URL audits per month
- 5,000 API and 5,000 MCP requests per month
- 1M Agent Analytics events per month
- Personal onboarding session
Enterprise
Custom — from 1,000 search prompts- Customisable prompt tracking and custom terms
- Single sign-on and custom payment options
- Quarterly GEO health check
- Dedicated customer success manager
Facts in this section are as listed on otterly.ai/pricing on 28 September 2026. Vendors change their pricing — check the source before you decide.
What does Search Genie cost?
Search Genie publishes three self-serve monthly prices per brand — Starter $99, Growth $399, Enterprise $1,499 — with unlimited seats on every plan and no automatic overage charges. Multi-brand Portfolio terms are quoted separately.
The full breakdown, including markets, tracked prompts, refresh cadence and the AI connector, is on the Search Genie pricing page.
Where is Otterly.AI stronger?
Otterly.AI is a serious product and there are jobs it does better than we do. If one of these is the job you are hiring for, buy theirs.
- The lowest published entry price of the three at $29 per month, with 15% off annual billing and a self-serve free trial.
- Four AI search engines tracked on every plan — ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot — with Claude, Google AI Mode and Gemini available as add-ons.
- Multi-country support listed as 50+ on every tier, including the cheapest.
- An MCP connector and an API from the Standard plan, with the request allowances published rather than quoted.
- Large, explicitly stated allowances for GEO URL audits (1,000 / 5,000 / 10,000 per month) and Agent Analytics events.
Facts in this section are as listed on otterly.ai on 28 September 2026. Vendors change their pricing — check the source before you decide.
Where is Search Genie stronger?
Five things Search Genie does that are not marketing positioning — they are shipped surfaces you can use on day one.
Built for the GCC, in Arabic and English
Markets, keyword research and generated content are Arabic-first where the market is: Saudi Arabia, the UAE, Egypt and Lebanon, with Arabic-hardened search filters rather than an English pipeline with a translation layer bolted on.
A free audit that shows its evidence
The free AI-visibility audit runs real engine answers and real search data for your domain and labels where every line came from, so you can check it. No sign-up call, no demo gate — the report arrives by email.
Google Merchant Center joined to AI answers
Product-feed diagnostics — GTIN and variant health, disapprovals, availability — sit in the same workspace as the AI-answer tracking, so a product that AI shopping answers skip can be traced back to the feed row that caused it.
Fixes you can publish, not just a dashboard
Approved title, meta and FAQ changes can be applied to your live pages through one script tag, and rolled back the same way, so a recommendation does not have to wait on a developer sprint to become a live change.
Your data inside ChatGPT and Claude
Search Genie runs its own Model Context Protocol server, so ChatGPT, Claude and other MCP clients can query your workspace directly — share of voice, organic performance, keyword research — instead of you exporting a CSV first.
Three of these have a longer explainer: why Arabic and English AI answers differ across the GCC, how product feed data shapes AI shopping answers and what connecting your SEO data to ChatGPT with MCP looks like.
Which one should you choose?
Choose Otterly.AI if…
Choose Otterly.AI if you want the cheapest credible AI-search rank tracker, you are tracking a handful of prompts for one brand, you want Perplexity and Copilot covered on the entry plan, or you need large published API and MCP request allowances without a sales call.
Choose Search Genie if…
Choose Search Genie if you need Arabic and the Gulf measured properly, you want AI answers joined to your own Search Console, GA4 and Merchant Center data, and you want the platform to produce and publish the fix rather than stop at a recommendation.
Search Genie vs Otterly.AI: FAQ
How much does Otterly.AI cost?+
Why is Search Genie more expensive at entry?+
Do both offer an MCP connector?+
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Compare them on your own brand
The free AI-visibility audit runs real engine answers for your domain and shows its evidence, so you can judge any of these tools against a result you can check.